History of HINOYA

1928  -
KINGO SHIMBO who is  a founder of HINOYA started his business at MATSUMURA in NIGATA Prefecture.

1949  -  
He moved to Tokyo and started new bussiness selling "IMAGAWAYAKI" (it's like Japanese pancakes filled with sweet red bean paste) at the Corner of Higashi Honganji Temple entrance facing Asakusa street. In that era, his store was closely surrounded by several stores dealing with US military surplus, and "NISHIKAWA SYOUTEN" the right next to HINOYA was dealing U.S. pants that cost as much as 1000 yen which was very expensive at that day. "NISHIKAWA SYOUTEN" and other stores such as dealing with US military surplus were getting popular. KINGO was decided to quit his "IMAGAWAYAKI" business and started new HINOYA which deals a lot of goods such as U.S. military surplus and imports from U.S. mainly. This became the foundation of current HINOYA.

1963' Pictures


1955  -  Moved to UENO(it was 3 buildings away from current HINOYA main store.)

1958  -  Moved back to ASAKUSA

1959  -  Moved to UENO again (this is current HINOYA Main Store.)
1965 - YOJI, KINGO'S Son took over his bussiness, and KINGO decided his retirement.
1973  -  HINOYA Co.,LTD was established.
HINOYA Started handling with U.S. miritary surplus but also many kinds of imports form U.S. such as Levi's and so on. After Levi Strauss Japan was established, HINOYA was supplied jeans, jacket and so on from Levi's, and YOJI had started his management for HINOYA selling Levi's, military goods and import clothes from U.S.A.

08.04.1983  -  HINOYA ALPHA Open

12.15.1991  -  HINOYA PLUS-MART Open

10.10.1992  -  HINOYA PLUS-ONE Open
03.21.2002  -  
Close HINOYA ALPHA and Renewal it to Levis store Ueno
04.22.2005  -  HINOYA UMEDA Open

10.22.2010  -  Sun-House Open

10.20.2014  -  Sun-House JINNAN Open
2016  -  
Close HINOYA UMEDA and move IT to HINOYA NAMBA PARKS
2017  -  
Renewal HINOYA PLUS-ONE to be HINOYA ONE