Pure Blue Japan

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      Company name “Syoaiya” and brand name “Pure Blue Japan” both reflect our profound affection for natural indigo and it’s beautiful blue colour. All products are entirely domestically produced in Japan. They are on a continuous mission to challenge the new expression of indigo by utilizing the delicate and outstanding technology of Japanese craftsmanship for all processes, including dyeing, weaving, sewing and distressing.


      Pure Blue Japan' products can be shipped only to Japan and cannot be shipped overseas.


      4 product

      4 product