Hello everyone!. I'm Fukumoto, the web staff of HINOYA. I've loved
Hawaiian shirts since before, and I can't wait for new products to arrive
every year during this season. And finally, 2021 Sun Surf season is get
My feeling while taking a picture of the Sunsurf Hawaiian shirts, it is that the bold colors are beautiful, the texture of the fabric, the buttons that are different for each Hawaiian shirt, and the thing which the pattern for the pockets is matched with the overall design, everying is very wonderful.
That also should be expected. Toyo Enterprise, which produces Sun Surf, is also famous as a collector of vintage Hawaiian shirts, and it seems that they have over 4000 pieces of them. Then, they thoroughly research the fabric, printing method, button material, etc. of the vintages, and make full use of the Japanese craftsmanship that has existed for a long time to bring them back to the present day.
Various patterns will be released in this season as well, and the long-sleeved aloha shirts have arrived at first. Also some exclusive aloha shirts for HINOYA will be released in this year, so please look forward to comming them.
Button material that differs depending on the pattern. It is faithfully reproduced based on vintage Hawaiian shirts such as bamboo, coconut, and urea buttons. In addition, the pattern of the pockets is also neatly matched to the shirt allover design, so it looks more natural and beautiful when wearing it.
It has been started with long sleeve in this season. The printing method
such as discharge printing and overprinting also be faithfully reproduced
based on the vintage. The exclusive black long sleeve aloha shirt
with the five-storied pagoda and cherry blossom pattern, this design had
been launched with another color in 2005, has been almost sold out, but
this aloha with a short sleeve will be comming soon. It is five-storied
pagoda and cherry blossom design that is unique to Japanese-style on kabe
crepe material. It goes well with the black color and is a really cool
Hawaiian shirt. Please look forward to it.
In addition, the pattern is once-in-a-lifetime opportunity. Sun Surf launches various designs every year, and since they produce the design of aloha shirts based on vintage, it is not a big deal whether the pattern launched by Sun Surf is the latest one or old. Once sold out, it's up to Sun Surf that the same design will be launched next. I hope you can find your favorite pattern.
Click each image for the details of the product！
Sun Surf All Products