TAILOR TOYO
"The Exhibition of Souvenir jacket"

Hi, everyone. It has been a while. December has arrived and the weather is getting colder. Are you ready for winter?
BWell, let me introduce the exhibition of Souvenir jacket (known as Sukajan in Japan) at Yokosuka Museum of Art.

Link to the exhibition of Souvenir jacket

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Please click the image above for more information.


The exhibition is full of the charm of "Sukajan" which is attracting attention from the fashion scene around the world, centering on the precious vintage collection of Taylor Toyo (Toyo Enterprise Co., Ltd.), which is also handled by HINOYA!

What is Sukajan?

After World War II, jackets with luxurious embroidery of eagles, tigers, dragons, etc., originating from Japanese traditional men's clothing, were created as souvenirs for U.S. soldiers staying in Japan.
These jackets were sold in and around U.S. military bases in Japan and were called "souvenir jackets." Later, many of these jackets returned to Japan due to Japanese people's yearning for American casual wear and the vintage boom.

And, combined with the image of "Dobuita-street" in Yokosuka, where souvenir jackets have been sold since the postwar period, it has become a fashion item with the name of "Yokosuka Jumper", "Sukajan" for short, and boasts of its strong popularity not only in Japan but also around the world.

It is rare to have an opportunity to see the many vintage collections at once, so why not take this opportunity to visit if you are interested?


The Souvenir Jacket specially ordered by HINOYA

HINOYA Exclusive Souvenir Jacket Maiko-pattern HINOYA Exclusive Souvenir Jacket Maiko-pattern
The front side of the jacket with the Maiko pattern has a dragon and tiger design. It is a luxury souvenir jacket with 3 popular patterns, a "dragon", "tiger", and "Maiko".
\ The Reversible side is also very cool. /
HINOYA Exclusive Souvenir Jacket Eagle-pattern HINOYA Exclusive Souvenir Jacket Eagle-pattern

【TAILOR TOYO - HINOYA EXCLUSIVE - ACETATE SUKA - MAIKO × EAGLE】
Lot. TT15300HY
Size. S,M,L,XL,3L
Col. BLUE
Price. 56,100JPY- (With Tax)
※You can also buy it at some SUNHOUSE stores.

This special-ordered model features the especially popular Maiko and EAGLE patterns. The "H" embroidery casually placed on the side of each pattern is proof of Hinoya's special order.
It is the limited edition. For those who want to try Sukajan, or for those who already have a Sukajan but are looking for a rare pattern, how about this special Sukajan?


※Currently at HINOYA each stores, we request customers to sterilize hands with an alcohol before entering the store and also wear a mask as a measure to prevent the spread of COVID-19. In addition, please refrain from entering the store if you are not in good physical condition. We ask for your understanding and cooperation for the safety and security of customers. Thank you for your cooperation.

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"Sun House" is the sister store of HINOYA, with the concept of "a house". Each person has his or her own favorite things, and the "house" is a space condensed by one's own desires. At Sun House, we would like to produce a store where you can discover something from the treasure trove in "the house". And we would like to introduce products with only our "likes" to our customers. I would like you to share the passion as well as fashion.

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