TAILOR TOYO
【TAILOR TOYO】
Souvenir jackets (Sukajan) were first made around the immediate postwar period when U.S. soldiers embroidered oriental patterns (eagle, tiger, dragon) and the name of their unit or base on their jackets to commemorate their stationing in Japan. These jackets were sold as souvenirs at PX (Post Exchange = a common name for stores on U.S. military bases) around the country.
At that time, "KOSHO-SYOKAI", the predecessor company of "Toyo Enterprise", delivered Sukajans and other clothing products to U.S. military bases. In the 1950s, the heyday of Sukajan production, the company held a 95% share of the delivery market, and for more than half a century since then, it has continued to produce Souvenir jackets as part of a cultural heritage rather than a transient boom.
「家」をコンセプトにしたHINOYAの兄弟店舗。人の数だけ好きなモノがあり、「家」は自分の欲求で凝縮された空間です。Sun Houseでは、我が家という宝の山の中で、何かを発見出来るお店にしたいと考えています。そして私たちの「好き」だけをお客様に紹介して行きたいと考えています。ファッションとともに、パッションも共有していただきたいのです。
