omotodenim

More wear, more wonderful
"omotodenim" is created together with artisans through repeated trial and error, with a strong belief in the power of the material.
At its core is the knowledge and experience that founder Kishimoto has cultivated over more than 20 years through fabric development with domestic and international brands.
What he arrived at was the ultimate " ordinary " denim that is not influenced by trends and continues to evolve with time.
The brand name "Omoto" comes from the plant Omoto (evergreen), and was chosen with the hope that people will enjoy the supreme beauty of denim, which changes its appearance with every moment, just as the evergreen perennial plant, evergreen, changes its appearance with each moment.

omotodenim works with the world's finest craftsmen in spinning, dyeing and weaving to create products that will age beautifully and add colour to your life.
The original selvedge denim that was created in this way is the culmination of trial and error by craftsmen, combining durability and sophisticated beauty. It has a unique depth and expression, and ages beautifully, telling the story of the wearer.

For jeans fans, lovers of modern casual style, and everyone looking for jeans that can be worn in any situation, every day.
Omotodenim will continue to promote Japanese denim craftsmanship to the world. We aim to deliver true craftsmanship to the world by inheriting the passion of artisans who share the same philosophy, respect traditional techniques, and weave the traditions of today and the future.

More wear, more wonderful

Engrave your story into this denim.