Hinoya Legends: Styling Gallery

American Casual Style Stories from Around the World

Masaki Ota

Chiba, Japan

Meet Masaki Ota, a true "Ame Kaji" (American Casual) legend with over 30 years of passion for the style. His journey began in junior high, captivated by denim catalogs he browsed with friends and the effortlessly cool looks he saw in American movies and TV shows. "Back then, these items were hard to get," Masaki shares, "so being able to freely buy what I love now is the best!" His three decades of dedication to Ame Kaji are perfectly embodied in his current style.

Today's Styling: Wear What You Love, How You Love It

Masaki chooses pieces he genuinely loves, not just current trends.
For him, Ame Kaji means developing a deep affection for your clothes—even if a fit isn't perfect, you'll want to wear it again. Here's a closer look at today's outfit.

Styling Point 1

The Relaxed Aloha
One of Masaki's favorite pieces is this open-collar Aloha shirt from Sun Surf, released a few years ago. His distinctive touch? Wearing it with the top button fastened. This styling choice perfectly highlights his personal flair while respecting the inherent relaxed vibe of the Aloha shirt.

Styling Point 2

Denim, His Everyday Uniform
For Masaki, denim isn't just casual wear; it's his uniform, his formal attire, his constant companion. Out of 365 days a year, he spends 360 of them in denim. The pair he's wearing today is a straight-leg, mid-weight raw indigo denim, worn for about a year since its initial wash. The jeans now show unique creases and fades from daily use, telling a visual story of wear.

Check what Masaki Ota was Wearing