"DENIME" is a brand established in 1988 by designer Yoshiyuki Hayashi, who was fascinated by vintage Levi's jeans. He introduced the XX-model and 66-model based on vintage jeans from the 1950s to 1970s, whose prices had already skyrocketed at that time. Among the various reproduction brands that appeared in Japan at the time, this brand attracted outstanding attention and popularity. Since then, the company managing "DENIME" has changed several times, but from this time, "WAREHOUSE," which continues to faithfully reproduce vintage products, is now handling the project.
In order to reproduce the models of those days, WAREHOUSE contacted the staff involved in the development of the fabrics of those days, and thoroughly researched their commitment to the fabrics and the difficulties they faced during development. The popular jeans are finally being brought back.
The sun rises in the east.
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「家」をコンセプトにしたHINOYAの兄弟店舗。人の数だけ好きなモノがあり、「家」は自分の欲求で凝縮された空間です。Sun Houseでは、我が家という宝の山の中で、何かを発見出来るお店にしたいと考えています。そして私たちの「好き」だけをお客様に紹介して行きたいと考えています。ファッションとともに、パッションも共有していただきたいのです。
